About us
For a generation
For a generation
that goes outside.
We're a new nonprofit using great wildlife storytelling to connect people with nature, and turning that connection into action.
Mission
Follow the Wild inspires people to fall in love with the wild, and turns that connection into exploration, discovery and real conservation impact.
Vision
A generation, and a public alongside them, that knows the wild, feels connected to it, and acts to protect it.
Why we exist
The gap we're closing
Kids are indoors
More screen time, less time outside, and plenty of worry about the planet.
Access isn't equal
The best wildlife education reaches well-funded schools. Most kids never get near it.
No next step
Great wildlife films rarely show you what to do next.
Our guiding belief
People protect what they feel connected to.
Every program we run builds that connection, then gives it somewhere to go.
- STEP 1InspireWildlife stories that make you care.
- STEP 2ExploreGet outside and see it for yourself.
- STEP 3DiscoverLog what you find. Back new explorers.
- STEP 4ProtectTurn that care into real conservation.
How we work
Our values
- Lead with aweWonder is how caring starts.
- Access for allOur core content is free, and we go first to people who usually get left out.
- Hope over doomWe give people something to do, not something to dread.
- Every dollar worksAs much of every gift as possible goes straight to programs.